A colleague I met through work with ACAD, Vera Ilnycky, contacted me at the beginning of the month about the opportunity to help with imagery for the Women in Need Society's 25th anniversary, which I was thrilled to help out with.
Each shoot was kept simple and lifestyle focused, with the subjects being five different women who were helped by WINS over the years in a variety of ways.
As a part of their latest fundraiser, WINS is asking 25,000 Calgarians to donate $25 each or a box of gently used items so they can continue to provide basic needs to women in poverty and their families. You can donate online here and get more information about WINS on their site here.
Additionally the images were used across social media, their website, in print collateral and large columns (photos below by Vera) that will be on display until the end of June 2017 in Bow Valley Square in downtown Calgary.